Product Design with ODM Model

This book is written for high tech branding company. If you’re in the high tech industry with your own thought and product design, but doesn’t want to invest in manufacture setup and mantainese fee plus you wish to leverage the ODM / OEM model, then this is the book for you. This book will detail the steps required to turn a concept idea into a tangible product. It’ll start from market research, product planning to execution, then moving on to marketing and sales activities and conclude with product end of life and how to retire the current product while introducing the new generation.